THE BRAND TRANSFORMATION AND MIGRATION OF A PIONEERING TECHNOLOGY LEADER
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees worldwide, launched ...
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“America First” puts German brands under pressure
In the past two years, Germany has defended its leading position as the leading country of origin of high-qual...
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THE DIGITAL TRANSFORMATION OF A TECHNOLOGY LEADER
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees ...
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THE CREATION OF A TAILORED POSITIONING FRAMEWORK With Corporate Communication FOR A LEADING CHEMICAL PLAYER
Covestro is one of the world’s leading manufacturers of high-tech polymers, with materials and application s...
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“Made in Germany”,defends its leading position
In the past two years, Germany has defended its position as the leading country of origin of high-quality bran...
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Brand transformation of the German Economic Institute
The brand identity and visual profile of the German Economic Institute (IW) – a leading German economic rese...
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New study: Swiss Power – Image of Swiss Brands 2018
The strength of the “Swiss Made” brand is waning. This is the key message deduced from a survey conducted ...
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The appeal to emotions: how to address the rising individualism among consumers
As a result of rapid social and economic change all over the world, individualism is on the rise everywhere, e...
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INCREASING OPERATIONAL EXCELLENCE IN COM
A leading engineering and automation player was hampered by heterogeneous operating models, a historically gro...
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Creating dialog with important stakeholders globally
A major industrial goods manufacturer wanted to increase its brand and product awareness and create a dialogue...
