Crisis Management Strategies – How to stay in Control when Disaster happens
Product failures, emissions cheating, deadly accidents, violence against airline passengers. It seems that bra...
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Consumers in key growth markets want to know your brand´s heritage and promise
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part IX W...
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Employing mobile apps to support your brand
You think advertising is enough to connect with your customers? Think again. In a rapidly changing, digitalize...
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WeChat – The Chinese App for Everything
It turned six years old on January 21, 2017. And it already boasts more than 850 million monthly active users,...
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Digital Transformation – The End of Branding as We Know it
The rush into the digital sphere is challenging the ability of companies to build and sustain successful brand...
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Brand Origin and Perceived Foreignness Matter
Brand Building and Marketing in Key Emerging Markets 25 Strategies and Frameworks for Brand Growth Part VIII W...
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The Internet of Things and the Purpose of Brands
The Internet of Things (IoT) has moved beyond the realm of prediction, conference panels and planning. It is n...
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Mobile Chinese online shoppers are transforming the economy
Mobile chinese online shoppers On Singles´ Day 2016 (November 11), China´s E-Commerce(Mobile chinese online ...
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Global mission, local DNA
local DNA Brand Building and Marketing in Key Emerging Markets(local DNA) 25 Strategies and Frameworks for Bra...
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Brand Purpose: Why the Unilever takeover was never going to happen
It would have been one of the largest deals in corporate history and is popularl known by all. The merger woul...
