B2B Companies Increase Spending on Brand Strategy
Brand Strategy A new study by Boston-based consultancy Spencer Brenneman, a brand transition specialist, make...
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When emotional becomes the new rational
Emotional becomes new Rational Brand Building and Marketing in Key Emerging Markets 25 Strategies and Framewor...
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Asia Business Insights 2017
Asia Business Insights 2017 focus primarily on China and India The vote for the US president has disturbed the...
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Optimistic Chinese consumers fuel retail sales and the rest of the world
According to the Handbook of Chinese Horoscopes, the optimism of the Monkey year overlaps the year of the Roos...
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Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
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Ideal positioning for international hotel booking portal in Chinese market
What is the ideal positioning of an international hotel booking portal inside the lucrative niche of Chinese p...
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About G20 China leadership in 2016
In 2016 China will host the G20 Summit. The leadership is believed to show both the international community’...
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Brand Building and Marketing in Key Emerging Markets – 25 Strategies and Frameworks for Brand Growth
In the upcoming months we will introduce more of the 25 strategies that will support your brand growth and bus...
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Effective communication campaigns for Chinese household appliances brand
A Chinese household appliance brand wanted to conduct a highly efficient communication campaign across several...
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Brand Building and Marketing in Key Emerging Markets – 25 Strategies and Frameworks for Brand Growth
In the upcoming months we will introduce the 25 strategies that will boost your business in the BRICs and help...
