SHAPING THE SERVICE CUSTOMER EXPERIENCE OF AN INDUSTRIAL GIANT, THAT IS KNOWN FOR ITS QUALITY PRODUCTS
With new digital offerings around ABB Ability™ great potential for additional service sales is created and A...
-
-
THE BRAND TRANSFORMATION AND MIGRATION OF A PIONEERING TECHNOLOGY LEADER
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees worldwide, launched ...
-
THE BUSINESS TRANSFORMATION OF AN 80 YEARS OLD BUSINESS INTO A LEADING INNOVATIVE MATERIAL SOLUTIONS BRAND
When Bayer spun off its plastics business in October 2015, a new chemical giant emerged with 16,000 employees ...
-
A FUTURE-ORIENTED ORGANIZATIONAL COMMUNICATION SET-UP FOR A FINANCIAL PROVIDER
SIX is an international service provider for the financial industry and operates ...
-
THE DIGITAL TRANSFORMATION OF A TECHNOLOGY LEADER
ABB, the pioneering technology leader with a 125-year history and about 136,000 employees ...
-
SETTING UP THE RIGHT BRAND BUILDING STRATEGIES OF A PIONEERING TECHNOLOGY LEADER
ABB had recently undergone a brand repositioning process, laying the ground for the brand to drive an overall ...
-
THE CREATION OF A TAILORED POSITIONING FRAMEWORK With Corporate Communication FOR A LEADING CHEMICAL PLAYER
Covestro is one of the world’s leading manufacturers of high-tech polymers, with materials and application s...
-
Brand transformation of the German Economic Institute
The brand identity and visual profile of the German Economic Institute (IW) – a leading German economic rese...
-
GAINING ACTIONABLE INSIGHTS FOR GLOBAL FASHION BRAND
A global fashion brand with retail stores in more than 40 countries and a turnover of €3 billion was seeking...
-
STORY TELLING FOR B2B CORPORATIONS
Most business-to-business corporations deal with highly complex products or abstract commodities. Resultantly,...
