STORY TELLING FOR B2B CORPORATIONS
Most business-to-business corporations deal with highly complex products or abstract commodities. Resultantly,...
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SUSTAINABLY POSITIONING EXECUTIVES AS THE VOICE AND FACE OF A GLOBAL INDUSTRIAL CONGLOMERATE
Facing a diverse group of demanding internal and external stakeholders with varying expectations and informati...
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OPTIMIZING MEDIA REACH WITH LIMITED RESOURCES
A major global volume car manufacturer set increased media targets despite facing severe budget cuts. While he...
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AUTOMOTIVE POSITIONING COMMUNICATION IN CHINESE MARKET
The less developed markets in China, called lower tiers, are key growth markets for the automotive industry. ...
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CREATING AWARENESS FOR DIGITAL INFORMATION TOOL AMONG CHINESE TRAVELERS
A European airport aimed to boost sales among Chinese travelers at its airport premium stores by creating awar...
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MEASURING BRAND STRATEGY ELEMENTS TO EVALUATE BUSINESS IMPACTS
A well-known global fashion brand strived for revitalizing its brand image from the founding days and increasi...
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Positioning international airline in highly competitive Indian long-haul travel market
Facing a highly competitive market and an increasingly internet-savvy urban customer base, an international ai...
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POSITIONING GLOBAL LUXURY CAR BRAND IN COMPLEX INDIAN MARKET
A global luxury car brand wanted to increase its lead over aggressive competitors in the fast-growing, highly ...
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Ideal positioning for international hotel booking portal in Chinese market
What is the ideal positioning of an international hotel booking portal inside the lucrative niche of Chinese p...
