INCREASING OPERATIONAL EXCELLENCE IN COM
A leading engineering and automation player was hampered by heterogeneous operating models, a historically gro...
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TRACKING BRAND ACTIVITIES FOR INDUSTRIAL GIANT
A leading engineering and automation player returning from a decade of decentralized brand management was stri...
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SUSTAINABLY POSITIONING EXECUTIVES AS THE VOICE AND FACE OF A GLOBAL INDUSTRIAL CONGLOMERATE
Facing a diverse group of demanding internal and external stakeholders with varying expectations and informati...
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Creating dialog with important stakeholders globally
A major industrial goods manufacturer wanted to increase its brand and product awareness and create a dialogue...
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POSITIONING MAJOR CHEMICAL PLAYER AS AN INNOVATOR IN AUTOMOTIVE INDUSTRY
China’s fast-growing automotive market brings enormous business opportunities for car brands and industry su...
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OPTIMIZING MEDIA REACH WITH LIMITED RESOURCES
A major global volume car manufacturer set increased media targets despite facing severe budget cuts. While he...
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DESIGNING THE ENTRY OF AN ASIAN MANUFACTURER INTO THE EUROPEAN MARKETS
An Asian white goods player, hardly active in the European market, wanted to conquer the European continent wi...
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INSIGHTS NECESSARY FOR GLOBAL RETAIL PLAYER TO ENTER SOUTH-EAST ASIAN MARKET
TA major retail organization wanted to evaluate whether or not it should enter a new quickly developing market...
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AUTOMOTIVE POSITIONING COMMUNICATION IN CHINESE MARKET
The less developed markets in China, called lower tiers, are key growth markets for the automotive industry. ...
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UNDERSTANDING CHARACTERISTICS OF THE CHINESE TRAVEL MARKET
A global online booking portal wanted to gain comprehensive insights into the Chinese travel market and its po...
